Back to Results
Upward Mover
Downward Mover
No Mover
New Entry
Re Entry
22

Portugal

score

54.43

In 2017
Compare Country Remove Country
Digital Logo Digital
PRT
28
Enterprise Logo Enterprise
22
Education Logo Education
27
Culture Logo Culture
25
Engagement Logo Engagement
22
Government Logo Government
20
Polling Logo Polling
20

2018 Overview

This year, Portugal held steady at 22. Portugal certainly hasn’t wavered from its global reputation as a tourist hotspot, known for its coastal beauty and easy lifestyle. International visitors are flocking to Portugal’s cities and beaches, enjoying port and Pastéis de Nata as they watch the sun set over the Atlantic. Following a challenging period of recession and stagnation since the eurozone crisis, Portugal appears to be on the road to recovery and is exhibiting signs of economic growth. This trend is expected to continue through 2018. New economic measures have reignited domestic investment, and Portugal regained its investment-grade credit status from international rating agencies. The upturn has also seen unemployment in Portugal fall to 8.5 percent, down from 17 percent in 2013. If Portugal’s recovery continues on the same trajectory – and if the country makes strategic investments in key areas such as digital infrastructure and higher education – there’s no reason why Portugal’s soft power standing can’t rise in the near future.

Strengths

From Lisbon to Porto, Sintra to the Algarve, the Portuguese lead an enviable lifestyle. It’s no wonder that Portugal performs best in our international polling. The beauty of its landscapes and the richness of its culture continues to attract hoards of tourists from Europe and beyond. The number of international visitors to Portugal rose nearly 12 percent in 2017, to a record 12.7 million people.

Weaknesses

In the midst of the eurozone crisis, Portugal’s education budget was slashed by 23 percent as part of austerity measures. As the country’s economy rebounds, the government should consider investing greater resource into its education sector. With its oldest university dating back to the 13th century, Portugal has a long academic tradition to build on and be proud of.

Portland Recommends

Portugal has the assets and potential to climb in The Soft Power 30 index. Increased investment in its higher education institutions, as well as a greater emphasis on digital infrastructure and engagement, could propel Portugal back into the top-20.

Australia Austria Belgium Brazil Canada China Czech Republic Denmark Finland France Germany Greece Hungary Ireland Italy Japan Netherlands New Zealand Norway Poland Portugal Russian Federation Singapore South Korea Spain Sweden Switzerland Turkey United Kingdom United States
Back