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Developing and delivering effective foreign policy is growing in complexity. Precipitated by the shift in power from states to networks, exacerbated by the rapid change in technology and compounded by fiscal constraints, governments and their diplomats must adapt if they wish to succeed in this challenging environment.

More than ever, success depends on the ability to attract, build, and mobilise networks of actors to work collaboratively. Those countries with the ability to do so will be the ones driving change and shaping global events in the future.

In this new context, soft power – the ability to achieve objectives through attraction and persuasion – is crucial to the effective conduct of foreign policy.

Our fourth index builds on previous years, providing an in depth assessment of countries’ soft power resources in relation to each other as well as unparalleled insights and analysis from leading practitioners around the world.

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Overall Ranking 2018
01

United Kingdom

Score80.55

02

France

Score80.14

03

Germany

Score78.87

04

United States

Score77.80

05

Japan

Score76.22

06

Canada

Score75.70

07

Switzerland

Score74.96

08

Sweden

Score74.77

09

Netherlands

Score73.79

10

Australia

Score72.91

11

Denmark

Score70.70

12

Italy

Score70.40

13

Norway

Score69.60

14

Spain

Score69.11

15

Finland

Score67.71

16

Belgium

Score67.25

17

Austria

Score67.23

18

New Zealand

Score66.68

19

Ireland

Score62.78

20

South Korea

Score62.75

21

Singapore

Score62.44

22

Portugal

Score57.98

23

Greece

Score54.63

24

Poland

Score54.14

25

Hungary

Score53.49

26

Czech Republic

Score52.64

27

China

Score51.85

28

Russian Federation

Score51.10

29

Brazil

Score50.69

30

Argentina

Score48.89

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