Back to Results
Upward Mover
Downward Mover
No Mover
New Entry
Re Entry




In 2017




In 2018




In 2019
Digital Logo Digital
16 19 20
Enterprise Logo Enterprise
24 24 24
Education Logo Education
24 22 21
Culture Logo Culture
20 22 21
Engagement Logo Engagement
21 24 24
Government Logo Government
23 24 23
Polling Logo Polling
25 29 26

2019 Overview

Poland has risen slightly in this year’s ranking, with gains across the Cultural, Government and Education sub-indices allowing it to clinch 23rd place. In general, however, most sub-indices either remain at the same level or shift by one place. This relative stability within the index contrasts with a rather more unstable year in Polish politics, as the Law and Justice party has faced political scandals and ongoing criticism of its populist agenda. Although the country has maintained its Engagement ranking in the 2019 index, the government’s well-documented, but less well-received, reforms this year may have an impact on the perceptions and position of Poland in future rankings. Whether the ongoing development of its primary soft power assets – namely culture and education – will be able to ultimately save Poland from falling in 2020 remains to be seen.


While Poland’s Digital score has slipped somewhat in this year’s index, it continues to be one of the country’s best assets. With ongoing investment in ambitious digital infrastructure and technologies, this will likely continue to be one of the biggest strengths for Poland in the years to come.


The Law and Justice Party have recently implemented a number of controversial policies which have been met with criticism from both domestic and international audiences. While the party continues to enjoy widespread support within Poland, measures such as the unprecedented suspension of Parliament ahead of an election will inevitably have an impact on how the Polish government, and the country more widely, is viewed and judged.

Portland Recommends

Digital investment will be the key to Poland improving its soft power ranking, through both domestic investment and bilateral agreements with international partners, particularly as international perceptions of government decisions viewed as populist and illiberal are unlikely to improve any time soon.

Australia Austria Belgium Brazil Canada China Czech Republic Denmark Finland France Germany Greece Hungary Ireland Italy Japan Netherlands New Zealand Norway Poland Portugal Russian Federation Singapore South Korea Spain Sweden Switzerland Turkey United Kingdom United States