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Developing and delivering effective foreign policy is growing in complexity. Precipitated by the shift in power from states to networks, exacerbated by the rapid change in technology and compounded by fiscal constraints, governments and their diplomats must adapt if they wish to succeed in this challenging environment.

More than ever, success depends on the ability to attract, build, and mobilise networks of actors to work collaboratively. Those countries with the ability to do so will be the ones driving change and shaping global events in the future.

In this new context, soft power – the ability to achieve objectives through attraction and persuasion – is crucial to the effective conduct of foreign policy.

Our fourth index builds on previous years, providing an in depth assessment of countries’ soft power resources in relation to each other as well as unparalleled insights and analysis from leading practitioners around the world.

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Overall Ranking 2015
01

United Kingdom

Score75.61

02

Germany

Score73.89

03

United States

Score73.68

04

France

Score73.64

05

Canada

Score71.71

06

Australia

Score68.92

07

Switzerland

Score67.52

08

Japan

Score66.86

09

Sweden

Score66.49

10

Netherlands

Score65.21

11

Denmark

Score63.20

12

Italy

Score63.09

13

Austria

Score62.00

14

Spain

Score61.70

15

Finland

Score60.19

16

New Zealand

Score60.00

17

Belgium

Score58.85

18

Norway

Score57.96

19

Ireland

Score55.61

20

South Korea

Score54.32

21

Singapore

Score52.50

22

Portugal

Score48.97

23

Brazil

Score46.63

24

Poland

Score46.50

25

Greece

Score45.73

26

Israel

Score44.51

27

Czech Republic

Score43.26

28

Turkey

Score42.55

29

Mexico

Score42.52

30

China

Score40.85

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