Welcome to

Developing and delivering effective foreign policy is growing in complexity. Precipitated by the shift in power from states to networks, exacerbated by the rapid change in technology and compounded by fiscal constraints, governments and their diplomats must adapt if they wish to succeed in this challenging environment.

More than ever, success depends on the ability to attract, build, and mobilise networks of actors to work collaboratively. Those countries with the ability to do so will be the ones driving change and shaping global events in the future.

In this new context, soft power – the ability to achieve objectives through attraction and persuasion – is crucial to the effective conduct of foreign policy.

Our fifth index builds on previous years, providing an in depth assessment of countries’ soft power resources in relation to each other as well as unparalleled insights and analysis from leading practitioners around the world.

Start Exploring
Upward Mover
Downward Mover
No Mover
New Entry
Re Entry
Select Year
Select Sub Index
Overall Ranking 2019
01

France

Score80.28

02

United Kingdom

Score79.47

03

Germany

Score78.62

04

Sweden

Score77.41

05

United States

Score77.40

06

Switzerland

Score77.04

07

Canada

Score75.89

08

Japan

Score75.71

09

Australia

Score73.16

10

Netherlands

Score72.03

11

Italy

Score71.58

12

Norway

Score71.07

13

Spain

Score71.05

14

Denmark

Score68.86

15

Finland

Score68.35

16

Austria

Score67.98

17

New Zealand

Score67.45

18

Belgium

Score67.17

19

South Korea

Score63.00

20

Ireland

Score62.91

21

Singapore

Score61.51

22

Portugal

Score59.28

23

Poland

Score55.16

24

Czech Republic

Score54.35

25

Greece

Score53.74

26

Brazil

Score51.34

27

China

Score51.25

28

Hungary

Score50.39

29

Turkey

Score49.70

30

Russian Federation

Score48.64

Back