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Developing and delivering effective foreign policy is growing in complexity. Precipitated by the shift in power from states to networks, exacerbated by the rapid change in technology and compounded by fiscal constraints, governments and their diplomats must adapt if they wish to succeed in this challenging environment.

More than ever, success depends on the ability to attract, build, and mobilise networks of actors to work collaboratively. Those countries with the ability to do so will be the ones driving change and shaping global events in the future.

In this new context, soft power – the ability to achieve objectives through attraction and persuasion – is crucial to the effective conduct of foreign policy.

Our third index builds on previous years, providing an in depth assessment of countries’ soft power resources in relation to each other as well as unparalleled insights and analysis from leading practitioners around the world.

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Overall Ranking 2017
01

France

Score75.75

02

United Kingdom

Score75.72

03

United States

Score75.02

04

Germany

Score73.67

05

Canada

Score72.90

06

Japan

Score71.66

07

Switzerland

Score70.45

08

Australia

Score70.15

09

Sweden

Score69.32

10

Netherlands

Score67.89

11

Denmark

Score65.48

12

Norway

Score65.20

13

Italy

Score64.70

14

Austria

Score63.75

15

Spain

Score63.57

16

Belgium

Score62.80

17

Finland

Score62.37

18

New Zealand

Score61.96

19

Ireland

Score60.62

20

Singapore

Score58.55

21

South Korea

Score58.40

22

Portugal

Score54.43

23

Greece

Score52.17

24

Poland

Score51.27

25

China

Score50.50

26

Russian Federation

Score49.60

27

Czech Republic

Score48.73

28

Hungary

Score48.16

29

Brazil

Score47.41

30

Turkey

Score45.35